Saturday 21 April 2012

Smarter Commerce IBM Advert


I saw this TV-spot the other day and thought it was not only clever but also rather relevant to may work on the Guardhouse. The TV-spot is for IBM advertising smarter commerce and consists of someone putting a box on a counter and the box opens to show various dioramas made of cardboard to help explain points that the advert is making. I thought it was rather well made and inspiring… not interested in IBM so the advert sort of fails in that respect but it was beautifully done considering that it was advertising boosting business revenue etc. Unfortunately I can’t seem to find out who made the advert for IBM.
You can watch the ad for yourself here:
(Go to ‘TV Spots’ and click on ‘Smarter Commerce’)

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